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Job Description

Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region.

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

Adevinta is recognised as a sustainability leader and is one of only six companies listed in the Media & Entertainment industry group on the Dow Jones Sustainability Index (DJSI) Europe.

Marktplaats is seeking a Head of Paid Media who will play a crucial role with his / her team in driving all aspects of both online and offline media investments (short & long term). The role will report into the CMO of Marktplaats and will be part of a great team of talents in an agile and international environment and a work culture that's been genuinely committed to diversity & inclusion. 

You and your team will be leading our annual connections planning strategy & execution in close collaboration with key internal partners and external agency partners. This is a fabulous opportunity for anyone with outstanding capabilities related to data-driven media strategy and activation

You should therefore be knowledgeable about bringing together offline and online channels planning strategies and about generating relevant audience insights & subsequent strategies and analytics needed to power effective media investments.

In this exciting role, you will be working closely with Product, Integrated Marketing, Content development, CRM & Analytics teams as well as strategic Ad Tech partners and various agencies so you will require a solid ability to manage projects across multiple departments and partners and showcase solid leadership and communication skills. 

The role:

  • Act as a multifaceted media expert who will be accountable for delivering world class data-driven media strategies and plans.

  • Further build paid media capability within the team to drive effective media strategy that delivers brand growth: bring to team constant in-depth knowledge of the paid media industry, market & Ad Tech dynamics as well as best practices to further improve campaign efficiency through deeper use of our Ad Tech functionalities.

  • Champion a performance marketing mindset when it comes to paid media optimisation across the funnel.

  • Drive our paid media "Now New Next" agenda, identifying the emerging media consumption & technology trends and test new ways to connect with our various audiences across multiple platforms & formats.

  • Combine excellent media market, technical knowledge & data analysis to help the team develop, activate, and optimize a large variety of sophisticated campaigns across the funnel.

  • Drive continuous efforts to improve our Paid Media strategy and tactics (understand the drivers of performance) working cross-functionally with analytics, Integrated Marketing & content teams as well as relevant Media / Ad Tech partners.

What we are looking for:

  • A passionate & data driven media expert with great knowledge of the Dutch (& ideally Belgian) media landscape as well as progressive measurement & optimization techniques.

  • You are constantly curious about consumers, with a deep understanding of consumer behaviour across all media channels.

  • A strong teammate who enjoys working collaboratively in a fast-paced team environment.

  • 10+ years of experience in full funnel media strategy, planning and budget setting in an e-commerce business.

  • Demonstrated paid media execution to very high standards, with personal accountability for great performance.

  • Positive energy, willingness to develop further, pro-active, entrepreneurial way of thinking.

  • Solid leadership and team management experience

  • Be an expert in advertising technologies such as ad servers, DSP's, DMP's, CDP's, RTB platforms, ad exchanges, cross-device tracking technologies, web analytics, dynamic creative tooling, audience modelling, bid management.

  • Strong experience in media strategy and planning across all media channels (TV, Digital, Social, Audio, OOH) in Benelux & able to confidently review, critique media plans and presentations.

  • Ability to self-manage and prioritize multiple tasks under tight deadlines.

  • Excellent communication skills: the ability to explain technical concepts to non-technical audiences, and guide team members on doing the same.

  • An ability to translate business needs into business opportunities which can be executed in small steps and prioritize them according to business value and impact.

  • Strategic thinker, able to balance long-term vision with short- and medium-term goals with a strong focus to action.

  • Fluent English speaker.

  • Master's degree in an analytical or experimental field preferred – ideally in Marketing, Economics, Statistics.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

  • An attractive Base Salary.
  • Participation in our Short Term Incentive plan (annual bonus).
  • An excellent Equity program. This role plays a key part to the success of the organisation and therefore you will receive a piece of Adevinta every 6 months.
  • Employee Stock Purchase Program with a match from Adevinta.
  • Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
  • A 24/7 Employee Assistance Program for you and your family, because we care.
  • Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.


On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!
Head of Paid Media | Adevinta Belgium