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OLX is the Brazilian market leader in generalist online classifieds, as well as in the motors and real estate verticals. OLX Brazil launched in 2009, before being acquired by Naspers in 2010. In 2015, it merged with Bom Negócio, a site that was launched by Schibsted. Currently, OLX Brazil is 50% owned by Adevinta and 50% by Naspers.